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Demand driven strategic planning [electronic resource] / Marcos Fava Neves.

By: Material type: TextPublication details: New York : Routledge, 2013.Description: ix, 180 p. : ill., portISBN:
  • 9780203722343 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.
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Includes bibliographical references (p. [165]-173) and index.

1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.

Also available in print edition.

Mode of access: World Wide Web.

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