Contemporary selling
Johnston, Mark W.
Contemporary selling building relationships, creating value / [electronic resource] : Mark W. Johnston and Greg W. Marshall. - 4th ed. - New York : Routledge, 2013. - xxii, 411 p. : col. ill.
Rev. ed. of: Relationship selling. 3rd ed. c2010.
Includes bibliographical references (p. [391]-402) and index.
pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process.
Mode of access: World Wide Web.
9780203120965 (e-book : PDF)
Selling.
Relationship marketing.
Customer relations.
Electronic books.
Contemporary selling building relationships, creating value / [electronic resource] : Mark W. Johnston and Greg W. Marshall. - 4th ed. - New York : Routledge, 2013. - xxii, 411 p. : col. ill.
Rev. ed. of: Relationship selling. 3rd ed. c2010.
Includes bibliographical references (p. [391]-402) and index.
pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process.
Mode of access: World Wide Web.
9780203120965 (e-book : PDF)
Selling.
Relationship marketing.
Customer relations.
Electronic books.