Motherhood, markets and consumption

Motherhood, markets and consumption the making of mothers in contemporary Western cultures / [electronic resource] : edited by Stephanie O'Donohoe ... [et al.]. - Abingdon, Oxon : Routledge, 2014. - xxii, 258 p. : ill. - Routledge interpretive marketing research ; 18 . - Routledge interpretive marketing research series ; 18. .

Includes bibliographical references and index.

pt. 1. Motherhood as an ideological, mediated project -- pt. 2. Feeding motherhood -- pt. 3. Motherhood, consumption and transitions -- pt. 4. Consumption and contested motherhood identities.




Mode of access: World Wide Web.

9780203469729 (e-book : PDF)


Motherhood--Economic aspects.
Mothers--Economic aspects.


Electronic books.