Retail and marketing channels
Retail and marketing channels economic and marketing perspectives on producer-distributor relationships / [electronic resource] :
edited by Luca Pellegrini and Srinivas K. Reddy.
- London ; New York : Routledge, 2013.
- xviii, 326 p. : ill.
- Routledge library editions. Retailing and distribution ; 6 .
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
Includes bibliographical references and index.
pt. 1. The structure of vertical relationships -- pt. 2. Managing channel relationships -- pt. 3. Marketing channel evolution.
Mode of access: World Wide Web.
9780203103654 (e-book : PDF)
Marketing channels--Congresses.
Retail trade--Congresses.
Electronic books.
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
Includes bibliographical references and index.
pt. 1. The structure of vertical relationships -- pt. 2. Managing channel relationships -- pt. 3. Marketing channel evolution.
Mode of access: World Wide Web.
9780203103654 (e-book : PDF)
Marketing channels--Congresses.
Retail trade--Congresses.
Electronic books.