Marketing for cultural organizations
Kolb, Bonita M.
Marketing for cultural organizations new strategies for attracting and engaging audiences / [electronic resource] : Bonita M. Kolb. - 3rd ed. - New York, N.Y. : Routledge, 2013. - ix, 190 p.
Revision of the author's Marketing cultural organisations.
Includes bibliographical references and index.
1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message.
Mode of access: World Wide Web.
9780203102367 (e-book : PDF)
Performing arts--Marketing.
Museums--Marketing.
Electronic books.
Marketing for cultural organizations new strategies for attracting and engaging audiences / [electronic resource] : Bonita M. Kolb. - 3rd ed. - New York, N.Y. : Routledge, 2013. - ix, 190 p.
Revision of the author's Marketing cultural organisations.
Includes bibliographical references and index.
1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message.
Mode of access: World Wide Web.
9780203102367 (e-book : PDF)
Performing arts--Marketing.
Museums--Marketing.
Electronic books.