Emarketing excellence
Chaffey, Dave, 1963-
Emarketing excellence planning and optimizing your digital marketing / [electronic resource] : Dave Chaffey and P.R. Smith. - 4th ed. - Abingdon, Oxon ; New York, N.Y. : Routledge, 2013. - xxi, 613 p. : ill. (chiefly col.), col. ports.
Includes bibliographical references and index.
ch. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning.
Mode of access: World Wide Web.
9780203082812 (e-book : PDF)
Internet marketing.
Electronic books.
Emarketing excellence planning and optimizing your digital marketing / [electronic resource] : Dave Chaffey and P.R. Smith. - 4th ed. - Abingdon, Oxon ; New York, N.Y. : Routledge, 2013. - xxi, 613 p. : ill. (chiefly col.), col. ports.
Includes bibliographical references and index.
ch. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning.
Mode of access: World Wide Web.
9780203082812 (e-book : PDF)
Internet marketing.
Electronic books.