Marketing database analytics
Banasiewicz, Andrew D.
Marketing database analytics transforming data for competitive advantage / [electronic resource] : Andrew D. Banasiewicz. - New York : Routledge, 2013. - xix, 376 p. : ill.
Includes bibliographical references (p. [370]-371) and index.
pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
Mode of access: World Wide Web.
9780203076460 (e-book : PDF)
Marketing--Databases.
Marketing--Data processing.
Database management.
Electronic books.
Marketing database analytics transforming data for competitive advantage / [electronic resource] : Andrew D. Banasiewicz. - New York : Routledge, 2013. - xix, 376 p. : ill.
Includes bibliographical references (p. [370]-371) and index.
pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
Mode of access: World Wide Web.
9780203076460 (e-book : PDF)
Marketing--Databases.
Marketing--Data processing.
Database management.
Electronic books.