Strategies for international industrial marketing
Strategies for international industrial marketing the management of customer relationships in European industrial markets / [electronic resource] :
edited by Peter W. Turnbull and Jean-Paul Valla.
- Abingdon, Oxon : Routledge, 2013.
- 310 p. : ill.
- Routledge library editions. International business ; v. 40 .
First published in 1986 by Croom Helm.
Includes bibliographical references (p. 301-305) and index.
1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion.
Mode of access: World Wide Web.
9780203076248 (e-book : PDF)
Export marketing--Europe--Case studies.
Industrial marketing--Europe--Case studies.
Customer relations--Case studies.
Electronic books.
First published in 1986 by Croom Helm.
Includes bibliographical references (p. 301-305) and index.
1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion.
Mode of access: World Wide Web.
9780203076248 (e-book : PDF)
Export marketing--Europe--Case studies.
Industrial marketing--Europe--Case studies.
Customer relations--Case studies.
Electronic books.