Strategic public relations leadership

Gregory, Anne, 1953-

Strategic public relations leadership [electronic resource] / Anne Gregory and Paul Willis. - Abingdon, Oxon ; New York, N.Y. : Routledge, 2013. - viii, 164 p. : ill.

Includes bibliographical references and index.

pt. 1. The strategic contribution of public relations -- pt. 2. The preoccupations of public relations leaders -- pt. 3. The responsibilities of public relations leaders.




Mode of access: World Wide Web.

9780203384732 (e-book : PDF)


Public relations--Management.


Electronic books.