Financial services marketing
Ennew, Christine.
Financial services marketing an international guide to principles and practices / [electronic resource] : Christine Ennew and Nigel Waite. - 2nd ed. - London ; New York : Routledge, 2013. - xxii, p. : ill.
Includes bibliographical references (p. [476]-486) and index.
pt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development.
Mode of access: World Wide Web.
9780203521649 (e-book : PDF)
Financial services industry--Marketing.
Electronic books.
Financial services marketing an international guide to principles and practices / [electronic resource] : Christine Ennew and Nigel Waite. - 2nd ed. - London ; New York : Routledge, 2013. - xxii, p. : ill.
Includes bibliographical references (p. [476]-486) and index.
pt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development.
Mode of access: World Wide Web.
9780203521649 (e-book : PDF)
Financial services industry--Marketing.
Electronic books.