The economics of advertising
Taylor, F. W.
The economics of advertising [electronic resource] / F.W. Taylor. - Abingdon, Oxon : Routledge, 2013. - 248 p. : ill. - Routledge library editions. Advertising ; v. 12 .
First published in 1934 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.
Mode of access: World Wide Web.
9780203582299 (e-book : PDF)
Advertising.
Electronic books.
The economics of advertising [electronic resource] / F.W. Taylor. - Abingdon, Oxon : Routledge, 2013. - 248 p. : ill. - Routledge library editions. Advertising ; v. 12 .
First published in 1934 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.
Mode of access: World Wide Web.
9780203582299 (e-book : PDF)
Advertising.
Electronic books.