Commercial advertising
Russell, Thomas.
Commercial advertising six lectures at the London school of economics and political science (University of London) / [electronic resource] : Thomas Russell. - Abingdon, Oxon : Routledge, 2013. - xii, 296 p. : ill. - Routledge library editions. Advertising ; v. 7 .
First published in 1919 by G.P. Putnam's Sons.
Includes bibliographical references and index.
lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.
Mode of access: World Wide Web.
9780203582640 (e-book : PDF)
Advertising.
Electronic books.
Commercial advertising six lectures at the London school of economics and political science (University of London) / [electronic resource] : Thomas Russell. - Abingdon, Oxon : Routledge, 2013. - xii, 296 p. : ill. - Routledge library editions. Advertising ; v. 7 .
First published in 1919 by G.P. Putnam's Sons.
Includes bibliographical references and index.
lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.
Mode of access: World Wide Web.
9780203582640 (e-book : PDF)
Advertising.
Electronic books.