Advertising today and tomorrow
Evans, W. A.
Advertising today and tomorrow [electronic resource] / W.A. Evans. - Abingdon, Oxon : Routledge, 2013. - 224 p. : ill. - Routledge library editions. Advertising ; v. 4 .
First published in 1974 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
1. Advertising yesterday -- 2. Advertising today -- 3. The search for protection -- 4. Agency anomalies -- 5. Ivory towers -- 6. The winds of change -- 7. Advertising man -- 8. Advertising tomorrow.
Mode of access: World Wide Web.
9780203583296 (e-book : PDF)
Advertising.
Electronic books.
Advertising today and tomorrow [electronic resource] / W.A. Evans. - Abingdon, Oxon : Routledge, 2013. - 224 p. : ill. - Routledge library editions. Advertising ; v. 4 .
First published in 1974 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
1. Advertising yesterday -- 2. Advertising today -- 3. The search for protection -- 4. Agency anomalies -- 5. Ivory towers -- 6. The winds of change -- 7. Advertising man -- 8. Advertising tomorrow.
Mode of access: World Wide Web.
9780203583296 (e-book : PDF)
Advertising.
Electronic books.