Advertising and psychology
Gill, Leslie E.
Advertising and psychology [electronic resource] / Leslie E. Gill. - Abingdon, Oxon : Routledge, 2013. - 188 p. - Routledge library editions. Advertising ; v. 1 .
First published in 1954 by Hutchinson's University Library.
Includes bibliographical references and index.
ch. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion.
Mode of access: World Wide Web.
9780203583562 (e-book : PDF)
Advertis--Psychological aspects.
Electronic books.
Advertising and psychology [electronic resource] / Leslie E. Gill. - Abingdon, Oxon : Routledge, 2013. - 188 p. - Routledge library editions. Advertising ; v. 1 .
First published in 1954 by Hutchinson's University Library.
Includes bibliographical references and index.
ch. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion.
Mode of access: World Wide Web.
9780203583562 (e-book : PDF)
Advertis--Psychological aspects.
Electronic books.