The Routledge companion to arts marketing

The Routledge companion to arts marketing [electronic resource] / edited by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner. - New York : Routledge, 2014. - xxvii, 411 p., [4] p. of plates : ill. - Routledge companions in business, management and accounting . - Routledge companions in business, management and accounting. .

Includes bibliographical references and index.

pt. 1. Macro arts marketing issues -- pt. 2. Artists and their managers -- pt. 3. Arts organizational management and strategies -- pt. 4. Consumption perspectives -- pt. 5. The marketing of specific arts.




Mode of access: World Wide Web.

9780203748817 (e-book : PDF)


Arts--Marketing.


Electronic books.