International marketing /
Cateora, Philip R
International marketing / Philip R Cateora, ...[et al]. - 13th ed. - India : Tata McGraw-Hill Education Pvt. Ltd. , c2007. - xiii, 864 p. : ill. ; 24 cm.
New arrival 2014
Includes bibliographical references and index.
9780070666993
Marketing.
658.84 / C282
International marketing / Philip R Cateora, ...[et al]. - 13th ed. - India : Tata McGraw-Hill Education Pvt. Ltd. , c2007. - xiii, 864 p. : ill. ; 24 cm.
New arrival 2014
Includes bibliographical references and index.
9780070666993
Marketing.
658.84 / C282