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Consumer behavior /

Schiffman, Leon G

Consumer behavior / Leon G Schiffman...[et al] . - 10th ed. - New Delhi : PEARSON , 2010. - xix, 486 p. : ill. ; 26 cm.

New arrival 2014

Includes bibliographical references and index.

ISBN: 9788131731567 9781118272121

Subjects--Topical Terms:
Consumer --behavior

Dewey Class. No.: 658.8342 / Sch327

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