Reconnecting marketing to markets /

Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford : Oxford University Press, 2010.

Oxford scholarship online Business and Management

Includes bibliographical references and index.

License restrictions may limit access.

9780199578061 (hbk.) 9780199578078 (pbk.) = Reconnecting marketing to markets


Marketing--Philosophy.
Marketing--Social aspects.

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