Introduction to modern marketing :
Elling, Karl A.
Introduction to modern marketing : an applied approach / Karl A. Elling. - New York : Macmillan, c1969. - xiv, 431 p. : ill. ; 24 cm.
Includes index.
Marketing.
Extension
381 / ELI
Introduction to modern marketing : an applied approach / Karl A. Elling. - New York : Macmillan, c1969. - xiv, 431 p. : ill. ; 24 cm.
Includes index.
Marketing.
Extension
381 / ELI