Hispanic marketing (Record no. 12653)

MARC details
000 -LEADER
fixed length control field 01792cam a2200361Ia 4500
001 - CONTROL NUMBER
control field 9780080962788
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151720.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120327s2012 enkabcd sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080962788 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.33.U6
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) K67 2012
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8008968073
Item number K859
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Korzenny, Felipe.
245 10 - TITLE STATEMENT
Title Hispanic marketing
Medium [electronic resource] :
Remainder of title connecting with the new Latino consumer /
Statement of responsibility, etc. Felipe Korzenny, Betty Ann Korzenny.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- Boston :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 386 p. :
Other physical details ill. (chiefly col.), col. maps, col. ports.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Cultural marketing : a new understanding -- 2. The composition of the Hispanic/Latino market -- 3. The Latino essence of "Hispanic" -- 4. Language considerations in marketing to US Hispanics -- 5. Enculturation, acculturation, and assimilation : a bicultural horizon -- 6. Latino subjective culture : insights for positioning -- 7. Culturally informed research among Latinos -- 8. The US Hispanic marketing industry -- 9. The digital world of US Latinos -- 10. Latino consumers and the future of US marketing.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hispanic American consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
Geographic subdivision United States.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Korzenny, Betty Ann,
Dates associated with a name 1933-
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9781856177948 (pbk : alk. paper)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780080962788">http://www.tandfebooks.com/isbn/9780080962788</a>

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