Planning advertisements (Record no. 12842)

MARC details
000 -LEADER
fixed length control field 01605nam a2200313Ia 4500
001 - CONTROL NUMBER
control field 9780203582558
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151721.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130417r20131935enkaf s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203582558 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .R87 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1
Item number R963
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Gilbert.
245 10 - TITLE STATEMENT
Title Planning advertisements
Medium [electronic resource] /
Statement of responsibility, etc. Gilbert Russell.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 159 p., [39] p. of plates :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Routledge library editions. Advertising ;
Volume/sequential designation v. 9
500 ## - GENERAL NOTE
General note First published in 1935 by George Allen & Unwin Ltd.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415817998
-- 9780415637497 (set)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203582558">http://www.tandfebooks.com/isbn/9780203582558</a>

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