Segmentation, revenue management and pricing analytics (Record no. 12938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02467nam a2200349Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780203802151 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151012151722.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140320s2013 nyuad ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203802151 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSAU |
| Transcribing agency | BD-DhSAU |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD60.7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B63 2013 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.1554 |
| Item number | B666 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bodea, Tudor. |
| 245 10 - TITLE STATEMENT | |
| Title | Segmentation, revenue management and pricing analytics |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Tudor Bodea and Mark Ferguson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 255 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ch. 1. The ideas behind customer segmentation -- ch. 2. Forecasting -- ch. 3. Promotion forecasting -- ch. 4. Capacity-based revenue management -- ch. 5. Unconstraining -- ch. 6. Pricing analytics -- ch. 7. Dynamic and Markdown pricing -- ch. 8. Pricing in business-to-business environments -- ch. 9. Customer behavior aspects of pricing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"-- |
| Assigning source | Provided by publisher. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Revenue management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Mark, |
| Dates associated with a name | 1969- |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9780415898324 (hardback) |
| -- | 9780415898331 (pbk) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.tandfebooks.com/isbn/9780203802151">http://www.tandfebooks.com/isbn/9780203802151</a> |
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