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Integrated marketing communication in advertising and promotion Terence Shimp

By: Shimp, TerenceMaterial type: Text

TextPublication details: New Delhi: Cengage Learning, 2010. Edition: 2nd edDescription: xx, 666 p. : ill. ; 29 cmSubject(s): Marketing | Communication in marketing | Sales promotion | AdvertisingDDC classification: 658.82

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Book

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode	Item holds
SAU Library SAU Library Reference	Reference	658.82 Sh629 (Browse shelf(Opens below))	Not For Loan		38511
SAU Library SAU Library General Stacks		658.82 Sh629 (Browse shelf(Opens below))	Available		38512

Total holds: 0

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Previous	658.802 Sm632 Marketing communications :	658.8072 B693 Marketing Research	658.80963 So51 Agri-business and farm management :	658.82 Sh629 Integrated marketing communication in advertising and promotion	658.83 N1672 Marketing Research :	658.83 N1672 Marketing Research	658.834 L935 Consumer Behavior	Next

Includes index.

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