Choice-based conjoint analysis [electronic resource] : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.

TextPublication details: Boca Raton : CRC Press, Taylor & Francis, c2011. Description: xi, 180 p. : illISBN: 9781420099973 (ebook : PDF)Subject(s): Conjoint analysis (Marketing) | Consumers' preferencesGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to access online Also available in print edition.

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"A Chapman & Hall book."

Includes bibliographical references (p. 171-176) and index.

Also available in print edition.

Mode of access: World Wide Web.

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