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Demarketing [electronic resource] / edited by Nigel Bradley and Jim Blythe.

Contributor(s): Material type: TextPublication details: Abingdon, Oxon : Routledge, 2014.Description: xvi, 222 p. : illISBN:
  • 9780203591208 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Marâia Pilar Martâinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe.
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Includes bibliographical references and index.

1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Marâia Pilar Martâinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe.

Also available in print edition.

Mode of access: World Wide Web.

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