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Fusion for profit [online resource] : how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal.

By: Jagpal, Sharan, 1947-Contributor(s): Jagpal, ShireenMaterial type: TextTextPublication details: New York : Oxford University Press, 2008. Description: xxviii, 636 p. 24 cmISBN: 9780195371055 (cloth : alk. paper)Subject(s): Marketing -- Management | Marketing -- CostsDDC classification: - Online resources: Click here to access online | Click here to access online | Click here to access online
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Oxford scholarship online Business and Management

Includes index.

Anwar

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