Marketing communications : integrating offline and online with social media / PR Smith and Ze Zook.

By: Smith, PRContributor(s): Zook, ZeMaterial type: Text

TextPublication details: London : Koganpage, c2011. Edition: 5th edDescription: xviii, 483 p. : ill. ; 25 cmISBN: 9780749461942Subject(s): Communication in marketing | Social media | BUSINESS & ECONOMICS -- Green BusinessDDC classification: 658.802

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Book

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode	Item holds
SAU Library SAU Library Reference	Reference	658.802 Sm632 (Browse shelf(Opens below))	Not For Loan		38519
SAU Library SAU Library General Stacks		658.802 Sm632 (Browse shelf(Opens below))	Available		38520

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New arrival 2014

Includes bibliographical references and index.

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