TY  - BOOK
AU  - Otteson, Schuyler, F.
AU  - Panschar, William G.
AU  - Patterson, James M.
TI  - Marketing: the firm's viewpoint 
U1  - 380.1 22
PY  - 1964///
CY  - London
PB  - The Macmillan Company
KW  - Economics
KW  - Marketing
N1  - Includes index
ER  -