Contemporary selling building relationships, creating value - Johnston, Mark W.; Marshall, Greg W. (New York : Routledge, 2013)
pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process.
Rev. ed. of: Relationship selling. 3rd ed. c2010.
Includes bibliographical references (p. [391]-402) and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Selling; Relationship marketing; Customer relations; Electronic books