TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Contemporary selling: building relationships, creating value 
SN  - 9780203120965 (e-book : PDF)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
KW  - Electronic books
KW  - lcsh
N1  - Rev. ed. of: Relationship selling. 3rd ed. c2010; Includes bibliographical references (p. [391]-402) and index; pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203120965
ER  -