TY  - BOOK
AU  - Varbanova,Lidia
TI  - Strategic management in the arts
SN  - 9780203117170 (e-book : PDF)
PY  - 2013///
CY  - New York, London
PB  - Routledge
KW  - Arts
KW  - Management
KW  - Textbooks
KW  - Strategic planning
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. 337-348) and index; 1. Innovation and entrepreneurship in the arts : a strategic approach -- 2. Strategic management : essence, role and phases -- 3. Strategic planning process, methods and types of plans -- 4. Strategic thinking : vision, mission and objectives -- 5. Strategic analysis : the arts organisation and its environment -- 6. Choice of strategies -- 7. Marketing, creative programming and audience development plan -- 8. Human resource management plan -- 9. Technological and production plan -- 10. Financial and fundraising plan -- 11. Implementation, monitoring and strategic reflection; Also available in print edition
N2  - "This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management."
UR  - http://www.tandfebooks.com/isbn/9780203117170
ER  -