TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
TI  - Customer relationship management: the foundation of contemporary marketing strategy 
SN  - 9780203107577 (e-book : PDF)
PY  - 2013///
CY  - New York, N.Y.
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; section 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203107577
ER  -