TY  - BOOK
AU  - Bell,Peter
AU  - Zaric,Gregory
TI  - Analytics for managers: with Excel 
SN  - 9780203105818 (e-book : PDF)
PY  - 2013///
CY  - New York, N.Y.
PB  - Routledge
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; 1. An introduction to analytics -- 2. Models and model building -- 3. Analyzing sequential decisions -- 4. Data-driven decision making -- 5. Predictive modeling -- 6. Simulating the future -- 7. Simultaneous decision problems -- 8. Revenue management and scientific pricing -- 9. Analytics as a strategy to achieve competitive advantage; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203105818
ER  -