TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing for cultural organizations: new strategies for attracting and engaging audiences 
SN  - 9780203102367 (e-book : PDF)
PY  - 2013///
CY  - New York, N.Y.
PB  - Routledge
KW  - Performing arts
KW  - Marketing
KW  - Museums
KW  - Electronic books
KW  - lcsh
N1  - Revision of the author's Marketing cultural organisations; Includes bibliographical references and index; 1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203102367
ER  -