Outdoor advertising its function in modern advertising and marketing - Nelson, R. (Richard), 1903-; Sykes, A. E. (Anthony Edmund) (Abingdon, Oxon : Routledge, 2013)
ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.
First published in 1953 by George Allen & Unwin Ltd.
Includes bibliographical references.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Advertising, Outdoor; Electronic books