TY  - BOOK
AU  - Nelson,R.(Richard)
AU  - Sykes,A.E.
TI  - Outdoor advertising: its function in modern advertising and marketing 
T2  - Routledge library editions. Advertising
SN  - 9780203582619 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising, Outdoor
KW  - Electronic books
KW  - lcsh
N1  - First published in 1953 by George Allen & Unwin Ltd; Includes bibliographical references; ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203582619
ER  -