TY  - BOOK
AU  - Chaffey,Dave
AU  - Smith,P.R.
TI  - Emarketing excellence: planning and optimizing your digital marketing 
SN  - 9780203082812 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon, New York, N.Y.
PB  - Routledge
KW  - Internet marketing
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; ch. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203082812
ER  -