TY  - BOOK
AU  - Majaro,Simon
TI  - International marketing: a strategic approach to world markets 
T2  - Routledge library editions. International business
SN  - 9780203077740 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Export marketing
KW  - Electronic books
KW  - lcsh
N1  - First published in 1977 by Routledge; Includes bibliographical references (p. [299]-301) and index; 1. The path towards internationalisation -- 2. The organisation of the international firm : a conceptual framework -- 3. Marketing ecology in international business -- 4. Market segmentation on a global scale -- 5. Researching international markets -- 6. Product policies for world markets -- 7. Pricing in world markets -- 8. Distribution decisions in international marketing -- 9. Communication strategies in world markets -- 10. Marketing planning on an international scale -- 11. The application of the 'business portfolio' concept to international marketing decisions -- 12. Organising for international marketing -- 13. Creativity and innovation in international marketing; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203077740
ER  -