Perspectives on international marketing reissued - Paliwoda, Stanley J. (Abingdon, Oxon : Routledge, 2013)
pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.
First published in 1991 by Routledge.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Export marketing -- Case studies; Marketing -- China -- Case studies; Marketing -- Japan -- Case studies; International business enterprises -- Case studies; Electronic books