TY  - BOOK
AU  - Paliwoda,Stanley J.
TI  - Perspectives on international marketing: reissued 
T2  - Routledge library editions. International business
SN  - 9780203076613 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Export marketing
KW  - Case studies
KW  - Marketing
KW  - China
KW  - Japan
KW  - International business enterprises
KW  - Electronic books
KW  - lcsh
N1  - First published in 1991 by Routledge; Includes bibliographical references and index; pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203076613
ER  -