TY  - BOOK
AU  - Banasiewicz,Andrew D.
TI  - Marketing database analytics: transforming data for competitive advantage 
SN  - 9780203076460 (e-book : PDF)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Databases
KW  - Data processing
KW  - Database management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [370]-371) and index; pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203076460
ER  -