TY  - BOOK
AU  - Turnbull,Peter W.
AU  - Valla,Jean-Paul
TI  - Strategies for international industrial marketing: the management of customer relationships in European industrial markets 
T2  - Routledge library editions. International business
SN  - 9780203076248 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Export marketing
KW  - Europe
KW  - Case studies
KW  - Industrial marketing
KW  - Customer relations
KW  - Electronic books
KW  - lcsh
N1  - First published in 1986 by Croom Helm; Includes bibliographical references (p. 301-305) and index; 1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203076248
ER  -