TY  - BOOK
AU  - Balmer,John M.T.
AU  - Illia,Laura
AU  - Brena,Almudena Gonzâalez del Valle
TI  - Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the twenty-first century 
T2  - Routledge interpretive marketing research
SN  - 9780203072707 (e-book : PDF)
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Corporate image
KW  - Corporate culture
KW  - Communication in organizations
KW  - Branding (Marketing)
KW  - Corporations
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; pt. 1. Managing corporate brands : integrating them with multiple and national identities -- pt. 2. An employee perspective to brand and identity management -- pt. 3. Brand, CSR and reputation; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203072707
ER  -