TY  - BOOK
AU  - Tesar,George
AU  - Kuada,John E.
TI  - Marketing management and strategy: an African casebook 
SN  - 9780203071663 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Africa
KW  - Management
KW  - Case studies
KW  - Strategic planning
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [248]-253) and index; pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203071663
ER  -