TY  - BOOK
AU  - Zimmerman,Alan S.
AU  - Blythe,Jim
TI  - Business to business marketing management: a global perspective 
SN  - 9780203067581 (e-book : PDF)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Blythe's name appears first in the earlier edition; Includes bibliographical references and index; 1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203067581
ER  -