@book{12653,
	author = {Korzenny, Felipe. and Korzenny, Betty Ann,},
	title = {Hispanic marketing},
	publisher = {Routledge,},
	year = {c2012.},
	address = {London ;},
	edition = {2nd ed.},
	url = {http://www.tandfebooks.com/isbn/9780080962788}
}