01792cam a2200361Ia 4500 9780080962788 BD-DhSAU 20151012151720.0 a|||||s||||||||||| cr|||| 120327s2012 enkabcd sb 001 0 eng d 9780080962788 (e-book : PDF) BD-DhSAU BD-DhSAU n-us--- HF5415.33.U6 K67 2012 658.8008968073 K859 Korzenny, Felipe. Hispanic marketing [electronic resource] : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny. 2nd ed. London ; Boston : Routledge, c2012. xxiv, 386 p. : ill. (chiefly col.), col. maps, col. ports. Includes bibliographical references and index. 1. Cultural marketing : a new understanding -- 2. The composition of the Hispanic/Latino market -- 3. The Latino essence of "Hispanic" -- 4. Language considerations in marketing to US Hispanics -- 5. Enculturation, acculturation, and assimilation : a bicultural horizon -- 6. Latino subjective culture : insights for positioning -- 7. Culturally informed research among Latinos -- 8. The US Hispanic marketing industry -- 9. The digital world of US Latinos -- 10. Latino consumers and the future of US marketing. Also available in print edition. Mode of access: World Wide Web. Hispanic American consumers. Consumer behavior United States. Target marketing United States. Electronic books. lcsh Korzenny, Betty Ann, 1933- 9781856177948 (pbk : alk. paper) http://www.tandfebooks.com/isbn/9780080962788 12653 12652