TY  - BOOK
AU  - Korzenny,Felipe
AU  - Korzenny,Betty Ann
TI  - Hispanic marketing: connecting with the new Latino consumer 
SN  - 9780080962788 (e-book : PDF)
PY  - 2012///
CY  - London, Boston
PB  - Routledge
KW  - Hispanic American consumers
KW  - Consumer behavior
KW  - United States
KW  - Target marketing
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; 1. Cultural marketing : a new understanding -- 2. The composition of the Hispanic/Latino market -- 3. The Latino essence of "Hispanic" -- 4. Language considerations in marketing to US Hispanics -- 5. Enculturation, acculturation, and assimilation : a bicultural horizon -- 6. Latino subjective culture : insights for positioning -- 7. Culturally informed research among Latinos -- 8. The US Hispanic marketing industry -- 9. The digital world of US Latinos -- 10. Latino consumers and the future of US marketing; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780080962788
ER  -