TY  - BOOK
AU  - Kinzey,Ruth Ellen
TI  - Promoting nonprofit organizations: a reputation management approach 
SN  - 9780203140895 (e-book : PDF)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Nonprofit organizations
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [214]-223) and index; 1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203140895
ER  -