The essentials of marketing research - Silver, Lawrence S., 1948-; Wrenn, Bruce (New York, N.Y. : Routledge, 2013)
pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Marketing research; Marketing research -- Case studies; Electronic books